CHANDIGARH: Aerowatch marks a new milestone in its Indian journey with its launch at one of the leading premium lifestyle and shopping destinations, Shoppers Stop, Elante Mall, Chandigarh. The association brings together over a century of Swiss horological expertise and a premium retail destination, introducing Chandigarh’s style-conscious consumers to Aerowatch’s distinctive collections, where traditional craftsmanship meets contemporary design. Founded in 1910 in La Chaux-de-Fonds, Switzerland, Aerowatch has built its identity on precision, independent watchmaking and an enduring commitment to traditional horology. Beginning with a specialisation in pocket watches, the brand has evolved across generations while preserving its watchmaking philosophy.
A defining milestone came in 2005 with the introduction of its first wristwatch collection, including the celebrated 1942 line, which brought historical influences into contemporary watch design. Today, Aerowatch continues to honour its origins through creations that reflect its rich horological lineage. The Chandigarh launch also marks an exciting retail chapter through its association with Shoppers Stop, a leading lifestyle and shopping destination. With its curated portfolio of national and international premium brands, spanning fashion and beauty, alongside established private labels, Shoppers Stop caters to aspirational, style-conscious consumers. Guided by its ‘Start Something New’ philosophy and enhanced Shoppers Stop 2.0 formats, the retailer emphasises elevated store experiences and personalised services, including personal shopping. Through this partnership, Aerowatch looks forward to building its presence in India, connecting with a new generation of watch enthusiasts and bringing its enduring Swiss watchmaking legacy closer to discerning consumers. Jean-Sébastien Bolzli, CEO, Aerowatch said that India has been an exciting market for Aerowatch, with an audience that increasingly values individuality and a deeper connection with the stories behind a timepiece. Chandigarh presents an interesting opportunity to broaden that relationship. Our association with Shoppers Stop allows us to engage with a discerning clientele and bring our distinctive creations to a wider audience. Commenting on the launch, Mr. Mohit Seth, Customer Care Associate and Chief Business Officer, said, “Our approach to brand portfolio at Shoppers Stop is driven by a deep understanding of consumer preferences and an endeavour to bring differentiated global offerings to the Indian market. Aerowatch, with its legacy of Swiss watchmaking dating back to 1910, is a valuable addition to our premium brand portfolio. Its distinctive design language and emphasis on craftsmanship complement our vision of offering customers access to international brands that embody timeless elegance and exceptional quality.
